![]() He felt confident that the brand would make his products well-known nationally. Goldfarb purchased a 25-year license for Fruit of the Loom in 1938 as part of his efforts to become a national marketer. Goldfarb accepted this offer and, five years later, he had 650 people working for him in his new plant. The city offered to build a factory for the business, which would simplify The Union Underwear Company’s manufacturing process by putting all of its operations under one roof. In 1930, Goldfarb was approached by promoters who were looking for an industry that would create jobs and increase the tax base for the city of Frankfort, Kentucky during the ongoing depression. He kept up this system until the beginning of the Great Depression. He purchased his fabric from a supplier, had it shipped to a cutter and then sent the pre-cut parts to a sewing shop for assembly and shipping. He named his company “The Union Underwear Company” and despite not having his own factory, his company quickly began producing the garments. Goldfarb decided to start out offering the most popular style of men’s undergarments–the union suit. He determined that he could establish a popular business by providing retailers with exclusively low-priced, high-quality garments. ![]() While working for the Ferguson Manufacturing Company, he discovered that the company only offered its lowest-priced items to retailers who also purchased products with higher price tags. Around the time when a marked number of the company lost many of its direct consumers, a young immigrant by the name of Jacob Goldfarb launched his own clothing business. ![]() In 1928, Fruit of the Loom started licensing their brand to manufacturers of finished clothing lines. Although the company’s original market dwindled, Fruit of the Loom remained popular. Instead of making all of their own clothing and linens by hand, women increasingly favored ready-made products. The rise of the manufactured clothing industry in the early twentieth century, however, significantly diminished the fabric market. Textiles from Fruit of the Loom remained in high demand for as long as women produced their own linens and clothing. It predates the light bulb, Coca-Cola and even the paper bag.įruit of the Loom’s broadcloth quickly became well-known as the best fabric for making homemade clothing and linen products that were common during that time. The trademark was issued just one year after trademark laws were first passed by Congress, and Fruit of the Loom is one of the oldest existing trademarks. In 1871, Knight was granted trademark number 418 for the “Fruit of the Loom” brand. Knight decided that apple labels would be a perfect symbol for his “Fruit of the Loom” trade name. His daughter painted apples on some of the bolts of cloth he sold, and the ones with the apples proved to be the most popular. ![]() Skeel sold cloth from the mill owned by the Knight brothers. The “Fruit of the Loom” name was born five years later when Robert Knight visited his friend and customer, Rufus Skeel. Knight Corporation, the first mill opened its doors and started producing high-quality cotton textiles and cloth in 1851. Originally founded by two brothers–Benjamin and Robert Knight–as the B.B. The Fruit of the Loom brand was born in Rhode Island in the mid-1800s. Let’s dig a little deeper into the history of the brand and learn more about its origins, what the company is like today and how it will likely continue to grow in the future. It is the leading seller of men’s briefs in America, and it is one of the most recognizable brands in the world.Ĭhances are, you have something made by Fruit of the Loom or a member of its family of brands hanging in your closet or folded up in one of your dresser drawers right now. Today, it is a leading global company that specializes in the marketing, design and manufacture of undergarments, t-shirts and casualwear items. Since 1851, Fruit of the Loom has been producing high-quality apparel items for men, women and children. ![]()
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